ChatGPT background
OpenAI is expanding the display of ads in ChatGPT. The ad trials that began on a limited scale this year now include a new visual format that will be activated when ChatGPT generates images. The ads will initially be tested in the United States with a limited number of advertisers; the company signaled that the practice will expand over time to other countries and different areas.
OpenAI emphasized that the ads will be clearly labeled, kept separate from generated images, and will not affect responses.
Critical thresholds
The company also stated that it has safety measures in place that prevent ads from being shown in sensitive or inappropriate contexts, and announced that new ad formats are on the way.
OpenAI presents ads as a way to finance free access; image generation is a particularly costly operation. The move comes as questions persist about the company’s planned initial public offering and the profitability of its products, which cost tens of billions of dollars a year.