Meta announced on Wednesday an iPad-specific app for its AI assistant Muse. Arriving on iPad just one month after launching on iPhone, Muse moved much faster than Instagram, which took roughly 15 years to reach that milestone. Thanks to its text-heavy interface, bringing Muse to the iPad may have been easier.
The app, which launched on iOS and Android on September 8, has surpassed 6.6 million downloads, according to Sensor Tower estimates. Muse, one of dozens of consumer-facing AI agents, can track emails, meetings, and bills, and can carry out tasks such as making reservations, ordering groceries, setting goals, and making purchases.
These features work through integrations called “connectors”; users choose for themselves which accounts to link. With the iPad version, new connectors aimed at small businesses were added to the list:
- Asana
- Canva
- Dropbox
- Figma
- QuickBooks
- GitHub
- Klaviyo
- Zoom
- Meta ad accounts
- Notion
- Granola
Meta also recently announced new retail partners:
- Best Buy
- Gap
- Sephora
- Walmart
- Wayfair
These connectors allow the assistant to shop on the sites in question and complete transactions on the user’s behalf. However, because the technology is new, some sites mistake the agents for bots and block their access. Meta announced on Tuesday that it is working with industry partners on an open standard that would allow personal AI agents to identify themselves to businesses; this standard will help businesses distinguish good bots from bad ones.
Background
Meta is not a new name in the FikirPilot archive: we have published 40 stories mentioning it in the last 90 days; the most recent is dated October 6, 2026.
Term: agent
An AI agent is software that, rather than producing a single response, calls tools and carries out multi-step tasks to achieve a goal.