Migros Sanal overview
Orçun Onat, CEO of Migros One, which brings Migros’s digital services together under one roof, described the company’s artificial intelligence transformation. The ecosystem includes the following services:
- Migros Sanal Market
- Migros Hemen
- Migros Yemek
- Macroonline
- Mion
- Petimo
- Migros Sanal Market Ekstra
- Tazedirekt
According to Onat, the transformation is not limited to customer applications; solutions such as SmartOne, where employees interact with data in natural language, robotic order picking, and Mystro, which supports restaurant performance, are in use.
Migros One open questions
The company aims to open these technologies to other companies through its M1 Solutions unit. On the customer side, MAYA AI enables the transition to a shopping model in which needs are expressed in natural language. With its OpenAI collaboration and ChatGPT integration, Migros One is preparing for AI assistants to become a new commerce channel; generative engine optimization is also gaining importance during this period.