Google is testing a feature that will allow users in India to purchase Walmart-owned Flipkart products directly through Gemini and Google’s AI Mode services. In the test seen by TechCrunch, the “Buy” button on selected Flipkart product listings directs users to a Flipkart-branded checkout page without taking them out of the AI interface.
The test is currently being conducted with some users and a limited number of products, including smartphones, electronics and mobile accessories. Other users continue to see Flipkart products on Gemini and AI Mode without the option to purchase them. Google is reportedly planning to make the experiment more widely available later in October, ahead of India’s festival shopping season.
The test comes as companies such as Google and OpenAI seek to take AI services beyond product discovery and recommendations and give them a more direct role in online shopping. Google said it is constantly testing new features related to the Flipkart experiment but did not share details.
Google had previously introduced the open standard Universal Commerce Protocol (UCP), which is designed to allow AI agents to interact with retailers during the shopping process. The company said eligible products could be purchased through Google’s hosted checkout system via Gemini and AI Mode, and later added features that allow products to be transferred to the retailer’s website to complete the purchase. However, unlike the checkout flow Google had previously demonstrated, the Flipkart test opens a Flipkart-branded checkout page; the technology being used is unknown.
Google announced this month that Flipkart is among its partners for “agentic” shopping experiences in India. The company also acquired a minority stake in Flipkart in 2024 by investing approximately $350 million in a funding round led by the U.S. retailer. In the experience seen by TechCrunch, there is no direct purchase option for products from rivals such as Amazon. Flipkart did not respond to a request for comment.
Why it matters
This test shows that AI services can mediate not only product discovery and recommendations in shopping, but also the purchasing process. For users, the change is that they can proceed to the retailer’s checkout step without leaving the search or recommendation screen; however, limited access shows that the experience has not yet become a general shopping standard. The use of a Flipkart-branded checkout page points to an integration different from the hosted checkout flow Google previously introduced, and how this technology works remains unclear. The development matters not only to Flipkart users in India, but also to those tracking Google’s role in shopping and the participation of other retailers in these interfaces; when the scope will expand and which products it will be limited to remain open questions.
Background
Google is not a new name in the FikirPilot archive: we have published 82 articles mentioning the name in the last 90 days; the latest is dated October 2, 2026.