Google has announced the “Call for Me” feature, which allows Gemini to call businesses on the user’s behalf. The system will be able to make reservations, order food, ask about stock, reschedule appointments, and place products on hold by sharing approved personal information during the call. The AI, which can call businesses and introduce itself, navigate automated menus, and remain on hold, can be monitored through a live transcript; the user will be able to take over the call. The call will be made from a phone using the user’s own phone number. The feature will be offered on a trial basis in the US to Pixel 11 users with a paid Gemini subscription through the Android Google Phone beta app. Google said the trial is limited. The technology follows Google’s earlier Assistant call-screening feature and Gemini’s “Ask for Me” feature.
Why it matters
The feature raises the prospect of AI evolving from an interface that merely provides information into an agent that carries out tasks over the phone on the user’s behalf. Although it offers convenience for users, the scope of the personal information shared, who will be responsible if a misunderstanding occurs, and how businesses will assess calls made by AI remain open questions. While the live transcript and the option to take over the call do not eliminate oversight entirely, they may place an obligation on users to intervene during the conversation. The limited trial with a narrow group of users in the US shows that this approach has not yet been opened up to the everyday phone tasks of larger audiences; it also remains unclear how it will expand beyond the access conditions.
Background
Google is not a new name in the FikirPilot archive: we have published 59 news articles mentioning the name in the past 90 days; the latest is dated September 25, 2026.