Apple Store has closed ahead of the launch Apple will hold this evening, at which the iPhone 18 Pro, Pro Max and foldable iPhone are expected to be unveiled. Users who enter the store are greeted with the message, “We’ll be right back. We’re making some updates to the Apple Store. Please try again later.” The Apple Store is expected to reopen after the event ends. Following previous Apple events, price updates were made for some products. Therefore, after today’s launch, the company is expected to discontinue some models and update some prices. The date and time of publication of the article are 09.09.2026, 15:44.
Why it matters
The temporary access interruption at the store is a reminder that launches are not limited solely to the introduction of new devices; they can also affect the status and pricing of models on sale. Therefore, for users planning to purchase Apple products, the key uncertainty is which products and prices the store will offer when it resumes service after the event. Price updates following past events form the basis for expectations of changes today; however, at this stage, it is not known whether any model will definitely be discontinued or to what extent prices will change. Thus, from the consumer’s perspective, the outcome of the launch centers less on the products unveiled than on whether existing products will remain on sale and how their prices will change.
Background
Apple is not a new name in the FikirPilot archive: we have published 42 articles mentioning the name in the last 90 days; the most recent is dated September 12, 2026.