It was claimed that Apple is working on a feature for the Apple Watch Series 12 models that would continuously measure heart rate throughout the day. According to Bloomberg’s Mark Gurman, the company also plans to redesign the Fitness and Health apps to offer sleep, recovery and overall health metrics in a single experience. While the Series 12 is reportedly set to be introduced with a ceramic case available in white and dark gray, it was stated that the major design change could be postponed to the Series 14 instead of the Series 13.
Why it matters
If these claims materialize, the Apple Watch’s role in health tracking could expand from momentary measurements throughout the day to a more continuous monitoring experience. Presenting heart rate, sleep and recovery data together in the Fitness and Health apps could make it easier for users to assess different health indicators in one place. This change is particularly relevant to those who use their watch not only to track exercise but also to monitor their overall health. While a ceramic case option could create differentiation in terms of the product’s materials and appearance, leaving the major design update for a later model suggests that the Series 12 could stand out primarily through its health features and software experience. However, the fact that the information remains at the level of claims means that the features and timing have not been finalized.
Background
Apple is not a new name in the FikirPilot archive: We have published 9 reports mentioning the name in the past 90 days; the latest is dated August 28, 2026.