According to GamerPoint’s research based on 4,058 games, game prices in Türkiye are an average of 40% lower than in the US; 82% of the games are sold at a lower price in Türkiye. While prices on Steam are nearly half those in the US, they fall to approximately one-third on the Epic Games Store. The Epic Games Store stands out as offering the lowest price for 75% of the games in Türkiye, while Steam is the preferred platform for the most games thanks to its largest catalog. The research reveals that Türkiye is the market with the highest price disparity among stores and highlights the importance of choosing the right store for affordable prices.
Why it matters
This picture points to a pricing structure in which players in Türkiye need to compare not only the game itself but also the purchasing channel. Since the divergence between stores shows that the amount paid for the same product can vary depending on the platform chosen, it demonstrates that competition in the digital game market directly affects the consumer experience. The difference between a broad catalog and low prices also raises the prospect of players making decisions on a game-by-game basis rather than remaining tied to a single store. However, the report does not explain why the disparity in Türkiye is higher than in other markets or how the stores’ pricing policies shape this outcome. Therefore, while the data show the difference in purchasing preferences, they leave the economic and commercial reasons behind that difference unexplained.
Background
Türkiye is not a new name in the FikirPilot archive: over the past 90 days, we have published 50 news articles in which this name appeared; the latest was dated 7 September 2026.