Introduction
According to Mark Gurman, Apple is considering raising iPhone prices due to rising component and storage costs and problems with memory supplies. The company is reportedly watching the roughly $100 increase introduced for Samsung and Google’s latest flagship models.
Developments
If Apple makes a similar decision, the Pro series, which starts at $1,099, could rise to $1,199 with the iPhone 18 Pro.
Details
This represents an increase of approximately 9%. Apple could keep the price hike limited by absorbing some of the costs, while a leasing program could make the higher prices easier to manage through monthly payments.