Dyson has launched its first product in the oral care category, the CameraJet toothbrush, in Türkiye. The device combines brushing and interdental cleaning with a macro camera and water-jet system built into its body. Supported by stroboscopic light, the camera captures 28 photos per second to analyze gaps, while spraying 0.15 ml of pressurized liquid in one-tenth of a second from a reservoir of approximately 0.20 ml. The brush operates with a 245-vibration sonic motor, brushing-only and water-jet-only modes. RFID chips track brush-head usage and send notifications when it is time for replacement. The Wi-Fi-connected app tracks habits, warns users about incorrect techniques and provides a live view. The waterproof device can be used for approximately 10 days with its replaceable battery. It is priced at 24,999 TL and available in ceramic pink and ceramic blue.
Why it matters
This product shows that Dyson has combined hardware, imaging and app-based tracking in a single user experience as it enters oral care. This approach could change product comparisons for consumers who use separate tools for brushing and interdental cleaning and want to track their care habits digitally. Monitoring the replaceable battery and brush-head usage means the device needs to be evaluated not only based on its initial purchase price but also in terms of long-term use patterns. At the same time, the price of 24,999 TL limits the product primarily to consumers considering high-priced personal care devices rather than a broad user base. Although the technical details were generally found to be consistent in the council notes, the lack of consensus on verifying the Türkiye launch and unusual features through official information remains the main open question.
Background
Dyson is not a new name in the FikirPilot archive: in the past 90 days, we published an article mentioning the company; that article was dated September 1, 2026.