Borusan Otomotiv has launched the renewed seventh-generation BMW 7 Series in Turkey as of September 2026, with the 740 xDrive, i7 60 xDrive and i7 M70 xDrive options. The family, which features Neue Klasse display, software and battery technologies, brings separate screens for the driver, front passenger and rear seats. The i7 60 xDrive is priced at 14,370,400 TL in Pure Excellence trim and 15,136,900 TL in M Excellence trim; the 740 xDrive is priced at 21,526,200 TL and 22,966,800 TL, respectively. The i7 M70 xDrive is priced at around 16,000,000 TL; orders will open on September 30, 2026.
The i7 60 xDrive offers 544 horsepower, 745 Nm, a 112.5 kWh battery and a WLTP range of 608 to 727 kilometers, with a 0-100 km/h acceleration time of 4.8 seconds. It can charge from 10% to 80% in 28 minutes with 250 kW DC charging. The mild-hybrid 3.0-liter 740 xDrive produces 400 horsepower and 580 Nm; its 0-100 km/h acceleration time is 5.1 seconds, and its top speed is 250 km/h. The i7 M70 xDrive delivers 680 horsepower, 1,015 Nm, 3.8-second acceleration and a WLTP range of 601 to 686 kilometers. Adaptive M Chassis Control Professional and Launch Control are standard on the M70, which has a 112.4 kWh battery. The 740 xDrive offers an eight-speed automatic transmission and 540 liters of trunk space.
Why it matters
Offering the model family in Turkey with both fully electric and mild-hybrid options allows buyers with different usage habits to choose within the same series. In the electric versions, range and fast-charging capacity require those planning long-distance journeys to consider not only performance but also everyday ease of use. The wide price range across the versions increases the importance of differences in equipment and power in the purchasing decision, while directing the options toward a specific group of buyers. The use of separate screens throughout the cabin, from the driver to the rear-seat passengers, shows that the car focuses on the travel experience as much as the driving experience. The date when orders will open stands out as the first concrete milestone by which interested buyers will need to clarify their priorities among price, range, charging time and performance.
Background
BMW is not a new name in the FikirPilot archive: over the past 90 days, we have published 6 news stories mentioning the name; the most recent was dated September 4, 2026.