It has been claimed that Apple is developing gaming controllers and may launch two of these products. According to information reported by Bloomberg Editor Mark Gurman, development of the controllers has been ongoing for more than a year, and they will directly target iPhone users.
The controllers are reportedly set to be sold under the Beats brand, which the company acquired in 2014, rather than under Apple. The products’ technical specifications, price and launch date have not yet been announced.
Background
Apple is not a new name in the FikirPilot archive: we have published 51 news reports mentioning the name in the last 90 days; the latest is dated September 13, 2026.