Introduction
Alfa Romeo’s logo combines two important symbols from Milano’s history. The red cross on a white background represents the Milanese knights who took part in the Crusades in the 11.
Developments
th century; the crowned snake, known as the “Biscione,” represents the Visconti Family, which ruled Milano between the 13. and 15. centuries.
Details
Legends say that the snake figure came from a creature killed by Otone Visconti or from the shield of the Saracen knight he defeated. According to Alfa Romeo, the man in the snake’s mouth is not being swallowed; he emerges from the snake’s mouth stronger and purified, symbolizing rebirth and pure power.