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A rival to YouTube: Chinese video platform Bilibili expands into the global market

Updated: 4 Eyl 2026 · 1 min read · 109 words

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A rival to YouTube: Chinese video platform Bilibili expands into the global market
Content creator's desk

Introduction

China-based video platform Bilibili is aiming to expand to Western users and content creators by relaunching its international app on Android.

Developments

The company has also removed the identity verification requirement for uploading content from outside China while holding talks with YouTube content creators.

Bilibili plans to bring content from China and different regions together on the same platform and hire employees in Los Angeles, London, Mexico City, São Paulo, Istanbul and Tokyo.

Details

Preparations for an English-language website are also ongoing, while it is said that global growth could intensify competition with YouTube for content creators and make the platform the subject of scrutiny over data privacy.

Source: Milliyet Teknoloji