Yemeksepeti’s new CEO is Esra Ünlüaslan. Ünlüaslan, who started her new role today, will focus on growth, service quality, user experience and innovation in the new period.
Before joining Yemeksepeti, Ünlüaslan served as general manager at Amazon Turkey in the areas of marketplace sales, exports and delivery experience. During her career, she also held positions at Goldman Sachs, Boston Consulting Group, CPF Turkey and Borusan Cat Turkey.
Why it matters
The appointment shows that the management change at Yemeksepeti is not merely a change of title, and that growth targets will be addressed together with service quality and user experience. Ünlüaslan’s background in marketplace sales, exports and delivery offers experience that could enable her to establish a link between commercial growth and operational processes in her new role. Her experience across different sectors and organizations indicates that the company’s innovation agenda could also be shaped from a broader business perspective. However, it has not yet been answered what concrete initiatives the announced priorities will translate into or how they will be measured in terms of user experience. Therefore, the impact of the change will become clearer based on how these priorities are reflected in day-to-day service processes.
Background
CEO is not a new name in the FikirPilot archive: we have published 17 stories mentioning this name in the last 90 days; the latest is dated September 28, 2026.