Universal Music Group and ElevenLabs have signed a multi-year licensing agreement to develop an AI-powered music platform and voice products for artists. The platform, which is under development, will allow users to create remixes, new interpretations and personalized vocal experiences using licensed tracks by participating artists.
The partnership, which is ElevenLabs’ first agreement with a major record label, aims to ensure that artists and songwriters share in the value created. Following the platform, which will be offered separately from existing ElevenLabs products, additional tools for fans and artists will also be developed.
Why it matters
This partnership offers a concrete framework for how AI-powered music creation can be structured around a record label’s repertoire and artist participation. For ElevenLabs, being its first agreement with a major record label moves the company’s work in music to a platform separated from its existing voice products. The aim of having artists and songwriters share in the value created places revenue sharing and rights ownership at the center of such services. The development is relevant both to fans who want to create using licensed tracks and to artists interested in the AI-powered use of their works. However, it has not yet been disclosed according to which criteria the share will be calculated, how the role of artists in the process will be determined, or what the scope of the other tools to be developed will be.
Background
Music is not a new name in the FikirPilot archive: we have published 4 stories mentioning this name in the last 90 days; the most recent is dated August 30, 2026.