Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max at its event in California. The US price of the 256 GB iPhone 18 Pro is thousand 199 dollars, while the Pro Max is thousand 299 dollars; the increase compared with last year was 100 dollars. Pre-orders in Türkiye will begin on September 12, with sales starting on September 18. The Pro will be priced at 137 thousand 999 TL for 256 GB, 154 thousand 999 TL for 512 GB, 188 thousand 999 TL for 1 TB and 243 thousand 999 TL for 2 TB; the Pro Max will cost 149 thousand 999, 166 thousand 999, 200 thousand 999 and 255 thousand 999 TL for the same options, respectively. The models, which will go on sale in more than 65 countries, feature a 48-megapixel camera with a variable aperture and 4K Dolby Vision HDR video capability. They also offer a 2-nanometer A20 Pro processor, Wi-Fi 7, Bluetooth 6, Thread, a C2 modem, iOS 27 and Apple Intelligence-enabled Siri. Video playback lasts up to 36 hours on the Pro and 45 hours on the Pro Max. The models will be available in black, silver, glacier and burgundy.
Why it matters
For consumers in Turkey, the most notable consequence is that the price range of the new series expands with storage capacity, while the additional cost retained for the Pro Max ties the purchasing decision to considering more options. How the increase in US prices is reflected in prices in Turkey requires the series to be monitored not only for its technical innovations but also for its cost implications. Changes in the camera, processor, connectivity standards and battery life are of particular interest to those who produce mobile video, use high storage capacities and do not replace their devices for long periods. By contrast, what advantages Apple Intelligence-enabled Siri and the new connectivity features will provide in everyday use remains a question that cannot be answered by the technical list alone.
Background
Turkey is not a new name in the FikirPilot archive: in the last 90 days, we have published 41 news reports mentioning it; the latest is dated 10 September 2026.