The production partnership of Chinese automaker SWM in Eskişehir has ended. The collaboration was carried out under Urzat Otomotiv, established by distributor ATMO Group and Urzema Holding. The main reason was the brand’s inability to provide new models compliant with the mandatory GSR2 safety standards in Türkiye and Europe, along with the required type approvals.
SWM entered Türkiye at the end of 2023 with the G01 and G01F models, transforming its import plan into local production. The target was an annual capacity of 20-25 thousand vehicles in the initial phase and 200-250 thousand vehicles in the long term, along with an export hub. Following the tests, mass production of the G01 Pro began in December 2025; production of the JAC E30X was also planned. However, non-compliance with GSR2 ended the partnership. While the infrastructure of ATMO Group and Urzema Holding remains in place, it is uncertain whether the facility will be opened to another brand. SWM vehicles in stock are being sold as used vehicles through Oto Merkezi.
Why it matters
This development reveals that the Eskişehir facility was planned not merely as an assembly point but as a structure underpinning the goal of linking production in Türkiye to Europe. However, it also shows that compliance with safety regulations and type approval are decisive technical and administrative requirements that must be overcome before new models can enter production. For this reason, the issue is important not only for the parties to the partnership but also for those following how the facility’s infrastructure will be evaluated and what will happen to the previously planned production scale. For now, the key open question is whether ATMO Group and Urzema Holding will open the infrastructure to another brand; the sale of vehicles in stock on the used-car market remains a separate channel sustaining the circulation of existing vehicles.
Background
Türkiye is not a new name in the FikirPilot archive: we have published 71 news articles mentioning this name in the last 90 days; the latest is dated September 26, 2026.